eLearning Course “Elaborateness”

ROI CloudJust as you (probably?) wouldn’t spend $1000 on an expensive meal for your dog, you wouldn’t spend a lot of money to show four guys in the shop how to enter their time in the new time-entry system.

By elaborateness, I’m talking about how much time and effort you put into your course, or any communication piece, to make it highly polished and professional looking and acting. The level of effort (cost) that you allocate to create your communication piece (e.g., email, letter, conference call, document, memo, user guide, job aid, eLearning course, etc.) depends upon several factors.

Return on Investment (ROI)

How expensive your course is to create, publish, test, and maintain has to be in proportion to the learning goals, the size of the audience, and the expected return on investment (ROI) compared to other delivery modes such as virtual ILT or a simple email.

The elaborateness of an eLearning course can range from the short and simple single course to the lengthy, highly interactive, multi-character, audio and video-rich curriculum.

An Expensive Process

Even short and simple eLearning is generally pretty expensive to create and maintain when you consider the entire process. The course has to be written, produced in an authoring tool (Lectora, Storyline, Articulate Presenter, etc.), narrated, tested, edited, reviewed, published, and set up in the LMS. Before going down this path, you should have a good idea of the ROI.

Do Some Analysis First

At the low end, you and or your team might get together to craft your message. This is appropriate for immediate needs such as press releases, putting out fires, email to staff, simple polices and procedures, etc. For more involved interventions, you or your team should do some research, analysis and produce a written report that describes the problem or gap, presents options for correcting or closing the gap, costs, timeline, audience analysis, stakeholders, metrics, success factors, etc. With the report, and its conclusions agreed to and the budget approved, then you and your team can create the interventions, then monitor progress and report your success.

Gotta go, my two 15-inch beagles have a hankering for lobster tail and filet mignon.

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