Every organization, and even every individual when you think about it, creates three types of communications. We create Corporate Communications, Marketing Communications, and everything else we can lump into Technical Communications. My typical elevator speech mentions all three types and how I specialize in Technical Communications.
Companies of every size create internal and external corporate communication pieces. Internally, companies communicate HR policies, business goals, standards, compliance, metrics, performance, sales, benefits, job role descriptions, corporate governance, promotions, etc. Externally, companies communicate with local, state and the federal government, as well as with the business community, business partners, the legal community, and the financial community; lenders, stock markets, etc. Depending upon the size of the organization, these pieces may be created by senior management, the legal team, and with assistance from one or more Corp Comms specialists.
Marcom includes everything from business cards to television spots, and everything in between. Ads have to be written. Marcom can include; promotional items, web site copy, branding, trademarks, trade names, video clips, webinars, social media, radio, newspaper, and television, and on and on.
Everything that isn’t Corp comms or Marcom is T-Comms. And even some of what is Corp Comms or Marcom is also T-Comms. Sound confusing? It isn’t. There’s obviously some overlap between Corp Comms, Marcom and T-Comms. The overlap depends upon a number of factors, not the least of which is the size and specialization of your organization. For the purposes of this post, Technical Communications includes:
- Product and service descriptions and details
- Instructional design, eLearning design, Training
- Whitepapers, user guides
- Information distributed with your product or service
- Installation and maintenance guides
- Line art, branding, images, drawings, and graphics
- Internal and external how-to guides
- Translation and localization